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Digital Bootcamp for Indie TV companies

@ BAFTA, 195 Piccadilly, W1 - Saturday November 14th 2009 9:30am - 5:30pm

Business workshop looking at how TV companies can survive and prosper in the digital age.

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Saturday November 14th 2009 9:30am - 5:30pm

9:30am - 10:00am
Registration
Tea and coffee will be provided during registration.

10:00am - 11:00am
Funding strategies for today
A how-to session. How to deal effectively with deficit funding, how to finance up-front investment, to plug the funding gap, attract external investors and create successful joint ventures.

Speakers - click name for more info

Roy develops, sells and Exec produces content for Fresh One, as well as running the strategic development of the company.

11:00am - 12:15pm
Making more than TV shows
How to integrate the making of new media products and services into a traditional TV production company and how partnering and deal making can work for you in the digital age.

Speakers - click name for more info

AKQA is the leading global digital marketing and technology services firm. We help our clients design digital solutions that create engaging experiences. Last year I helped to develop Fiat eco:Drive, a solution for Fiat car owners to monitor and improve their driving style, which helped them to cut their fuel costs and lower their carbon emissions. To date, the Fiat eco:Drive community have collectively saved 1.5 million kg of CO2, equivalent to keeping every one of the 18,000 homes in eco:Ville heated for 7days.

Utku is an interaction designer at Mint Digital. When he’s not busy working on websites, he can be found preaching to anyone who’ll listen about cutting edge social web stuff. His latest obsessions are real-time web, two-screen consumption and data visualization.

Mint Digital is a social web technologies company. Working with clients like Channel 4, Orange & BBC, Mint has been behind sites such as Sexperience , Unsigned Act and Landshare. Mint is currently in beta with Football3s, a live fantasy football game.

12:30pm - 1:30pm
The new markets
Who are the new buyers adn why do they matter? Where do you find them, how do they work, how big are their markets and how do you get a piece of the action? Those are the questions; this session will provide the answers.

Speakers - click name for more info

MediaEdge is a global communications planning organisation part of WPP and is one of the world's largest marketing groups.

Within MediaEdge, Ann helps develop client strategies for cross platform innovation. Clients include Chanel, Danone, Orange and a range of other well known brands. She also coordinates MEC's social media practice. Previously, Ann helped take educational prototypes to market with Nesta Futurelab; she also helped start up a mobile social enterprise in Kenya with support from Vodafone. In her native Canada, Ann developed her own participatory media productions.

The workshop will cover how independent producers can work with big brands and agencies based on industry case studies. Ann will also share MEC's approach to working with the independent sector.

Diagonal View is Europe's leading online video production company with monthly views of over 40 million - roughly 15% more viewers than the BBC (including iPlayer). Matt manages the strategy and builds long-term value for the business.

2:15pm - 3:30pm
Commissioning is changing
As the needs and expectations of commissioners change, what's the best way of working with them? This session will look at the options and the opportunities for new kinds of commercial relationships.

Speakers - click name for more info

Serena began consulting for Shinevu, Shine's new digital start up, in late 2009 after working at Sony Pictures Television. She also has her own company, Serena Cullen Productions Ltd and her feature film ‘Sex and Drugs and Rock and Roll’ has just been released. Serena created 'Sofia's Diary, an online multi-platform teen drama series and currently has a slate of 4 shows which are a mix of comedy, drama and online.

Lucy joined Raw TV at the end of 2005 and since then has worked on a range of factual series, one-off documentaries and multi-platform projects, for a number of broadcasters. Lucy spear-headed the company's move into multi-platform with 'Battlefront', a multi-award winning campaigning project for Channel 4.

3:30pm - 4:15pm
Improving performance
Looking at how digital processes are used in production and how these can be utilised effectively.

Speakers - click name for more info

Karen has worked within the Television industry since 1989 and is currently employed as Head of Production for an independent production company, making Factual Entertainment programming for ITV. Her work covers all aspects of production with particular emphasis on budgeting, scheduling, and trouble shooting.

4:30pm - 5:30pm
Maximising the value of your IP
This session is about to ensure that you get as much of the money as you can - ways to understand and increase the value of your creative capital.

Speakers - click name for more info

Jeremy is one of the founder members of DRG - the leading independent distributor of programme content in the UK. Thanks to the support of Ingenious Media participation with content creators can extend from an early stage involvement, such as a one-off development deal, through the underwriting of company development and overhead costs, to the arrangement of co-production deals, deficit financing and full production cash-flow.

Tony Morris is a partner at Marriott Harrison where he heads the Media & Technology Department. Tony specialises in media and entertainment law in which he has extensive experience of working with a broad range of businesses operating in the music, film, television, software, publishing, radio, advertising, training, broadcasting and computer games sectors. He is generally retained by a number of film and television producers, record companies, commercial and entertainment software creators and providers as well as individual creatives.